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An Approach to the Study of Semioethics in the Context of Globalization: Centered on the Chinese Pre-Qin Classics

Wang Xiaoying, Zhu Dong

Semioethics is a perspective in the study of semiotics. It considers that the entire human knowledge is related to sign activities and incorporates the control of human behavior and the resulting responsibility for human behavior. In the context of globalization-production, semiotics must assume the necessary responsibilities; the sign process itself is the process of the intersection of life, and human beings as the "animal of signs" is a responsible subject. Pre-Qin was the period when the traditional signs of ideas in China were established, and the pre-Qin books on I-Ching and the literature of the philosophies contains reflection on human-nature and individual-society relationship, especially the representation of symbols for nature and the symbolic world of human life, etc. , which contains the criteria for life care and moral value judgments, and has a great deal of relevance with the emerging semioethics theory in the world. Be it "culture" or "nature", it is in fact constructed by rationality. Semiotics is a system that constructs the intellectual circle. The impact and meaning of the linguistic sign system on the fashioning of the natural world (natural semiotics), on the ethical behavior of the human society (cultural semiotics), and the resulting responsibility (semioethics vision), can be justifiably to be studied to reveal the semioethic thoughts in the pre-Qin classics.